Monthly Archives: May 2016

How Do You Recognize Influencers

download (85)Some people may be more aware of influencers in their niche or industry than others. However, it is important to understand that influencers are a very important part of your professional success. It takes a great deal of work to reach influencer status and it is really beneficial to surround yourself with influencers who can help you to elevate your business to the next level.

Capturing the attention of other people online

There is no doubt that your content is top-shelf. However, that is not necessarily enough. Not only do you need to consistently produce content that speaks to other people in a profound way but you also need to get other people to promote your content and to share it with other people. In short, you need influencers to endorse and support what you are offering. If an influencer shares your content, it will go a very long way toward your ability to elevate your content. The good thing about an influencer is not only that the person has a solid amount of credibility and trustworthiness but you can be confident that the person will work very hard to maintain his or her position as an influencer. Just like any position of power, if the influencer doesn’t work hard to maintain his or her influencer status, that person may not be considered an influencer forever.

The difficulties of choosing the appropriate influencers

When it comes to identifying influencers, you must be discerning. Not all influencers are a perfect fit for all businesses and all business owners. It really all depends on your brand and what you are trying to accomplish with your business. Once you have gathered a list of potential influencers, you will need to look at each one carefully and ask yourself if each one will benefit your business and enhance what you are trying to do. You will want to make sure that your final list of influencers is not too long. Those influencers who make your final cut need to be people who will help you to bring your business to the next level. The great thing about influencers is that they often know other influencers well and if they value your strategy and your content, they will be more than happy to share. At this juncture, you are probably wondering how you can choose your influencers in the most appropriate manner possible.

    • Start out by identifying which influencer you want to follow and start to follow them consistently: There are online tools that are available to help you to identify the best influencers for you. You should search for people who have a solid online presence and who promote compelling discussions through their writing. The first advantage that you will have by doing this is that you will not only stay connected to the influencer but also to everyone else to whom that influencer is also connected. That is a wonderfully effective way to widen your sphere of influence and to start to truly boost your reputation and increase your exposure.
    • The relationship needs to be mutual: Relationships, by nature, are supposed to be mutual. One hand really does wash the other hand. There are many different ways in which you can help each other. In many cases, money never changes hands. You have something valuable (a product and/or a service) that the other person wants or needs and that person has something that is valuable to you as well. You give to each other and, hopefully, you will both be satisfied in the end. When it comes to your relationship and interactions with your influencer, it may very well be a relationship that does not involve the same mindset that you have when you interact with other people. Once you have established a connection with that particular influencer, if you both work on that connection, there is no reason why it can’t be a permanent one. It is very important that you and your influencer connect on different levels. Get to know each other as people. A strong foundation of trust will be the result of that.
  • Influence and reach are not one and the same: At this point, it is important to remember that choosing quantity over quality is probably not a wise choice. Being able to say that you have 500+ connections may be impressive to some people but how many of those 500+ people do you actually interact with regularly? Probably not a large percentage of them, right? It makes much more sense to choose quality over quantity. It is a good idea to be discriminating when it comes to the people whom you do allow into your circle. You want to get the most out of those relationships after all.

Conclusion

Influencers are an extremely important part of your business. However, you need to choose your influencers wisely so that the relationship that you share with the other person is the best that it can possibly be. You want it to have very positive, mutually beneficial results. Once you have established a relationship with one of your influencers, you can trust that person to work his or her magic when it comes to expertise in that particular niche. You can then sit back and reap the benefits of that expertise. Whether you are aware of it or not, by choosing the appropriate influencer, you are choosing the appropriate person to tell your story, which will resonate with many other people.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

 

4 Applications Of Epimedium Extract

images (29)Epimedium, also known as horny goat weed is a herb that has been used for centuries in china and other parts of the world. The active ingredient in the herb is icariin that works by relaxing the smooth muscle tissue. The weed has many applications including:

Libido stimulation

Due to the active ingredient that relaxes the smooth muscle tissue, the herb encourages blood flow which is a key component to sexual desire. According to professionals, the herb also contains a few alkaloids and plant sterols that have the same roles as testosterone. You should note that the herb boosts libido in both men and women.

Bone loss prevention

According to a bone and mineral research study, people that received the herb in the form of a pill showed increased bone loss prevention. This is proof enough that the herb plays a vital role in promoting bone health. This aids in preventing bone diseases such as osteoarthritis and many others.

Hormonal balance

Scientific studies have shown that epimedium brings about a balance in estrogen and estradiol levels in women. The balance comes in handy in women that have great hormonal fluctuations during menstruation or menopause. The herb has also been shown to reduce incidences of dangerous side effects that are associated with hormonal therapies.

Anti-aging

I bet no one wants to get old or do you? Researchers have observed that people that take the herb tend to maintain their youthful look for a long time. This is attributed to the fact that the herb is able to reset the age-related metabolites which include: amino acids, carnosine, and nucleotides. The herb also has powerful antioxidant properties that kill the aging free radicals.

Safety concerns when taking the herb

While the horny goat weed has plenty of benefits, it’s not ideal for all people. According to medical professionals, the herb isn’t ideal for pregnant and breastfeeding women. It also isn’t ideal for people with bleeding disorders or low blood pressure. Horny goat weed also comes with a number of side effects such as difficulty sleeping, anxiety and high blood pressure.

According to the professionals, the side effects increase as the herb is combined with other similar herbs such as maca. To be on the safe side, you shouldn’t take the herb without first seeking the advice of a medical professional. As rule of thumb ensure that you take it according to doctor’s instructions. When buying it, buy it from a reputable herb store.

 

What Does An Aerospace Manufacturing Certification Offer?

download (84)It is very important to have quality standards and rigorous safety in the aerospace industry. Aerospace manufacturers should always be up to date with the quality standards for supplying parts to the aerospace industry.

In order to get listed with major certifying bodies, you need to fulfil all the specific requirements that are required. Nowadays, it is mandatory to get aerospace manufacturing certification, in order to get permission for supplying products. They should also be aware of any revision related to certifications that they hold. Former aerospace pundits, with extensive experience in the industry, are often known to advice manufacturers through the entire process of certification.

Why is aerospace manufacturing certification important?

Aerospace certification is the only way to get permission to supply or manufacture aerospace products. Certification is developed by many bodies to provide aerospace manufacturing standards internationally applicable to everyone. An extra amount of stress is laid on product traceability and regulatory compliance by configuration management and subcontractors.

Aerospace manufacturers should give emphasis on improving the system of quality management between their audits. For companies that supply raw materials for aerospace industry, even they should produce documentation demonstrating their standards.

Safety and quality control

Special attention should be given to the production of sophisticated vehicles like rockets and aeroplanes. All recorded engineering documentation need to be revised correctly by following some instructions, where the performance of the company should be noted.

The correct performance of your operations is proved by controlling the production processes. Production of tools and equipment, like computer controlled machinery, is also the basis of product acceptance. You should develop a process to offer oversight to the integrity of your machinery.

An aerospace certification provides the entire needed framework for a traceability program of the components.

Benefits

There are some benefits of such a certification. They are as follows:

• Multiple expectations can be reduced from outdated standards and sub-standards.
• Throughout the process of product supply, there is a verification of methodology of quality.
• Certification helps to satisfy both, the suppliers and the manufacturers.
• Long time taking verification audits can be decreased through a certification.
• Oversight costs can be reduced throughout the chain of product supply.
• Aerospace certification improves supplier performance to a great extent.
• It also helps to increase consistency in expectations related to the quality of the products.

5 Types of Businesses That Need Call Tracking and Why

download (86)There are a lot of people who are used to making purchases or orders using their phones. Believe it or not, phone calls are still one of the essential business components for many industries. For many business organizations, calls are the main type of leads and they are usually worth multiple times more than those that came to you by filling in a kind of form. Yet another trend for industries that rely on phone leads is that most of them use paid search ads to drive traffic to their websites, and these are the ones that lead to people making calls.

However, there is a big issue with calls that come from paid searches; they are usually untracked and this greatly reduces the effectiveness of a PPC campaign, especially in regards to conversions and leads. Without valuable call tracking data, professional marketers get stranded in the dark when talking about which ads, landing pages, and keywords are responsible for driving these calls.

This makes businesses unable to make the right decisions in their future PPC strategies. Without proper call tracking methods, advertises and businesses alike risk losing a big portion of phone conversions because they don’t have important information that can help them understand where to focus their efforts and resources. They are unable to channel the extra budget funds into new keywords if they don’t know which ones work the best.

Home services

If you are an expert in home decorating, plumbing, home cleaning, window or door installation, flooring or any other home repair service, then you should include call tracking. No matter what kind of home improvement services you provide, you should expect a lot of of calls each day.

Just imagine that a potential customer needs a new sink installed; he or she will probably search for things like “plumbing services” or “sink services” via a search engine, click on some ads and then call a service that is most convenient.

This is a typical conversion path when it comes to services like this, because the nature of such a service presumes coming to a client’s house directly. This is why people feel that it’s best to give you a call, talk specifics, as well as the type of trouble they are having.

Cosmetic and dental clinics

In most cases, people don’t have their own dentist and they don’t call one until there is an emergency. People don’t even search for a nearby dentist until they start feeling the pain in their mouth or when they beak their tooth in an accident. When this happens, they start searching for local dental services or clinics and they start calling numbers.

Both dental and cosmetic clinics are busy places, especially the good ones, and one always has to make an appointment some time in advance. Alternatively, they can arrange something for the customer in case of an emergency. All of these appointments are made through phone calls, and people can also consult with a specialist without the need to see them in person. These are clear reasons why businesses like these need call tracking.

Real estate businesses

When a person is looking to buy a new home or rent an apartment, he or she is definitively not going to do a quick search on Google and press the “purchase now” button. Not a chance! Real estate is one of the most important aspects of one’s life, and one of the greatest expenses. You probably already knew this; but conversions are definitively not going to happen as often online. They simply won’t.

If a person that searched for a certain piece of real estate online is genuinely interested in renting or purchasing a certain place, they are definitively going to grab their phone and call the number they find online in order to talk to the real estate agent. In a business like this, generating call leads is the foundation for further growth, so make sure that you are ready for incoming calls.

Education

There are many forms of education out there: college, high school, middle school, elementary school, grad school, various courses, private, public, etc. The options to choose from are vast and researching schools can be difficult thorough, especially when it is done by a parent or a guardian who cares for his or her children.

Once again, the whole sales cycle here is quite long and it includes many factors that must be considered. Why is this the case, you ask? Well, simply because education is one of the most important factors for a person’s future and it’s a major life-affecting decision that can make a huge difference. There are many factors in play when someone is seriously considering and educational institution, including housing, tuition, location, professors, courses, price, and the list goes on and on.

This is yet another industry where people need to call and ask certain questions in order to gather all the missing pieces of the puzzle. Furthermore, if someone is looking for a good college, chances are that it’s far away, and they can’t simply go there and see what it’s all about; they need to talk to someone and ask important questions that matter to them.

Legal business

Law is one of the hardest fields you can possibly be in. The competition on SERPs is quite fierce and every single click is quite expensive, meaning that every single phone call has great value as well. Each of these small opportunities can result in getting a permanent client, which can further result in getting a lot of profit for your business.

Most legal services are quite expensive. Now, the biggest problem most law firms are unaware of is that they are not harvesting the potential ROI from paid searches, as they don’t track calls. They feel like they will just waste their money. In most cases, this is not true.

I strongly encourage you to find a professional and reliable call tracking tool that is affordable and that can fit in with your PPC tool. It is very cost-effective. Not only will you be able to increase the efficiency of your sales, but your clients will have a clearer picture of how beneficial your efforts are. One thing is for sure, if your business organization depends on phone calls to go forward, then you should definitively look to implement a call tracking solution. Understand that you are missing out on a lot without it, and that this little investment can pay off multiple times over in the future.